That level of accessibility is huge for displaying your expertise and allowing people to see your personality and know they see the real you. You’re not able to cut out flubs, you have to respond to live engagement off the cuff, and you’re making yourself available in real time. The sheer inability to edit when you’re live-streaming gives you instant credibility. It helps build your credibility and trust factor.
Of course, more factors go into keeping that attention, but we’ll get there in a minute. So, in a sea of static updates in a newsfeed, a piece of media that’s moving and has sound naturally captures attention. People like seeing people, and we also are drawn to things that move and make noise. With stats like that, it’s not crazy to claim that you might want to make live stream video broadcasting a defined facet of your overall marketing plan. That last one, the fear, is something I’ve found a lot of people are experiencing with the latest business trend: live stream video marketing.Īt this point, calling it a trend isn’t even accurate.Īccording to Livestream, 81 percent of audiences on the internet and mobile consumed more live video in 2016 than they had the year before, and 80 percent of those people also prefer live videos over blogs, while 82 percent prefer consuming live video over social posts. There’s something to be said about not jumping on business bandwagons.ĭeciding to not join in on the latest “business trend” might mean you’re keenly aware of how the trend fits into the bigger picture and whether it would be smart to adopt, or maybe you’re not taking it on out of fear even though you know it would be helpful for your business.
0 kommentar(er)
